Tag: advertising
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Written by ParisA historic 19th century landmark, forced to fade into the background along the banks of the river Seine in Paris for 16 years, has been brought out of… more ›
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It’s hard to describe Factory TikTok as just one type of video, but each clip — in its own way — offers a strange glimpse into how mundane objects are… more ›
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Big retailers are already racing toward a $100 billion high-margin annual revenue prize in retail media. Companies in other industries characterized by extensive customer interaction and deep first-party data—travel and… more ›
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Until recently, the highly lucrative role of celebrity ambassador has largely been reserved for a particular type of person. Luxury brands tended to pick actresses and singers who are household… more ›
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Last week, Apple introduced a new ad unit to the App Store: a paid placement on its Search page. https://mobiledevmemo.com/apple-robbed-the-mobs-bank/ more ›
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Many brands try to cut-through the cacophony of communication by deliberately asking as little as possible from their intended recipient. John Harrison, Managing Partner at BBH London, argues that the… more ›
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Product placement is big business for movies and TV series alike, and items can now be added digitally to films and programmes both new and old. Fans of classic war… more ›
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Last June, YouTube CEO Susan Wojcicki made a big promise to help Black YouTubers. “We’re committed to doing better as a platform to center and amplify Black voices and perspectives,”… more ›
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If you make your living as an influencer on TikTok, Instagram, Twitch, or any other social media platform, you will soon have union protection. SAG-AFTRA has announced a new influencer agreement, which… more ›