Tag: advertising
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Until recently, the highly lucrative role of celebrity ambassador has largely been reserved for a particular type of person. Luxury brands tended to pick actresses and singers who are household… more ›
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Last week, Apple introduced a new ad unit to the App Store: a paid placement on its Search page. https://mobiledevmemo.com/apple-robbed-the-mobs-bank/ more ›
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Many brands try to cut-through the cacophony of communication by deliberately asking as little as possible from their intended recipient. John Harrison, Managing Partner at BBH London, argues that the… more ›
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Product placement is big business for movies and TV series alike, and items can now be added digitally to films and programmes both new and old. Fans of classic war… more ›
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Last June, YouTube CEO Susan Wojcicki made a big promise to help Black YouTubers. “We’re committed to doing better as a platform to center and amplify Black voices and perspectives,”… more ›
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If you make your living as an influencer on TikTok, Instagram, Twitch, or any other social media platform, you will soon have union protection. SAG-AFTRA has announced a new influencer agreement, which… more ›
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You fish where the fish are. As a business – an advertiser – there is an upcoming need to reach people in spaces that currently do not allow for gathering… more ›
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https://www.bidstack.com/?s=09 more ›
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Back in 2003, I wrote this rather bombastic “screed” about life as an individual journalist-entrepreneur, then a year into my journey on solo media entrepreneur life back then through paidContent.org… more ›