Tag: advertising

• Where Facebook’s AI Slop Comes From

  August 7, 2024

  Gyan Abhishek is standing in front of a giant touch screen, like Jim Cramer on Mad Money or an ESPN talking head analyzing a football play. He’s flicking through a… more ›

• How Charley Hull’s viral cigarette lit up the golf world: ‘It’s a little surreal’

  June 5, 2024

  Tobacco has been having a pretty good week. First we had those images of Paul Mescal and Natalie Portman looking like a starry-eyed advertisement for divorce and May-December romance as… more ›

• Learning, Sophistication, and the Returns to Advertising: Implications for Differences in Firm Performance

  May 14, 2024

  2022 Nobel Prize Celebrates Banking Research Article Former NBER research associate Ben Bernanke, current research associate Douglas Diamond, and Philip Dybvig have been awarded the 2022 Nobel Memorial… https://www.nber.org/papers/w31201 more ›

• The Deodorant AI Spokesmodel Is a Real Person, Sort Of

  April 2, 2024

  An AI-generated ad for cleaning wipes has driven the internet insane. In December of last year, Ariel, a 24-year-old content creator in New Jersey, received a message from a French… more ›

• Title:Leveraging Large Language Models for Learning Complex Legal Concepts through Storytelling

  March 31, 2024

  Both individuals and organizations that work with arXivLabs have embraced and accepted our values of openness, community, excellence, and user data privacy. arXiv is committed to these values and only… more ›

• Strategy In The Era Of AI

  March 30, 2024

  I’ve been incorporating AI into my strategy projects for about a year now and today, I find myself more of a novice than ever before. Yet, this realisation is a… more ›

• Campaign Asia

  March 30, 2024

  Martin Sorrell, executive chairman at S4 Capital, took the stage at Spikes Asia 2024 on Thursday to a packed house with a cagey audience that didn’t respond well to a… more ›

• How AI is transforming the business of advertising

  March 12, 2024

  Then $75 per month. Complete digital access to quality FT journalism on any device. Cancel anytime during your trial. Complete digital access to quality FT journalism with expert analysis from… more ›

• What samurais can teach us about Search

  November 26, 2023

  Catawiki is a leading online marketplace for special objects and collectables. Marjolein Tepper and Andrea Giordano work together on the performance marketing team, ensuring all digital channels are utilised in… more ›

• The Era of Traffic Is Officially Over

  October 20, 2023

  We are approaching that time when registration for the upcoming AMO Summit shuts down. I’m printing badges ahead of time, which means I need my final registration list. If you… more ›