The Blind Machine

A newsletter about Pop Culture, Software Studies, Business Strategy, Media Platforms, Algorithmic Management, Game Design, and everything in between.

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The Blind Machine

Black-ops branding went two layers deep right around the time retargeting ads got too pushy for the cool kids.
The disappearing trademarks lost a big chunk of paid audiences at first, shares dipped. Big-time, old school money got worried, threatened to sue. It was only after the dark-data reports started making the rounds that everyone got wise and happy about the new strategy.
The kids were alright.


The Blind Machine is brought to you by the good people at chumbo, a contemporary art gallery in Lisbon.
It's written by Yuri Lopes Pereira.
The newsletter usually goes out on Tuesday nights.
You can also read the blog, for more frequent and different ideas, and the archive, for all the previous issues.

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The Blind Machine

The Blind Machine

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