Black-ops branding went two layers deep right around the time retargeting ads got too pushy for the cool kids.
The disappearing trademarks lost a big chunk of paid audiences at first, shares dipped. Big-time, old school money got worried, threatened to sue. It was only after the dark-data reports started making the rounds that everyone got wise and happy about the new strategy.
The kids were alright.
The Blind Machine is brought to you by the good people at chumbo, a contemporary art gallery in Lisbon.
It's written by Yuri Lopes Pereira.The newsletter usually goes out on Tuesday nights.
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