Tag: advertising
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Searching Google’s ad buying portal for “Black girls” returned hundreds of terms leading to “adult content”. Google’s Keywords Planner, which helps advertisers choose which search terms to associate with their… more ›
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After several years of eye-popping growth, TikTok has elbowed its way into contention as a major social platform. As expected, this has led to huge interest from marketers eager to… more ›
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My goal here is to suggest a better way to write a design brief. By better, I mean, can we ask questions that will give us a better outcome. Five… more ›
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This article will teach you two popular design workshop techniques: empathy mapping and user journey mapping. Empathy mapping is a way to characterise your target users in order to make… more ›
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A persona is a representation of a type of customer. Personas answer the question, “Who are we designing for?” and they help to align strategy and goals to specific user… more ›
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Shopping websites have ways of getting you to do what they want, and the sneakiest design and interface tricks they use are known as “dark patterns. https://qz.com/1657890/this-is-how-shopping-sites-trick-you-for-money-and-info/ more ›