Tag: advertising

• Deepfake porn is now mainstream. And major sites are cashing in

  August 31, 2020

  Hundreds of explicit deepfake videos featuring female celebrities, actresses and musicians are being uploaded to the world’s biggest pornography websites every month, new analysis shows. Up to 1,000 deepfake videos… more ›

• What Is Elite TikTok?

  August 29, 2020

  “Elite TikTok is this weird group of chaos that these kids have made into a thing,” said Connie Yao, 22 and a talent manager for influencers in Sydney. As multinational… more ›

• Google’s Advertising Platform Is Blocking Articles About Racism

  August 15, 2020

  On Martin Luther King Jr. Day this year, the Atlantic decided to recirculate King’s famous “Letter From Birmingham Jail,” which the magazine had run in its August 1963 issue and… more ›

• Google Ad Portal Equated “Black Girls” with Porn

  July 26, 2020

  Searching Google’s ad buying portal for “Black girls” returned hundreds of terms leading to “adult content”. Google’s Keywords Planner, which helps advertisers choose which search terms to associate with their… more ›

• Mastering TikTok Mobile Ads: Takeaways from Six Months in the Self-Serve Beta

  June 16, 2020

  After several years of eye-popping growth, TikTok has elbowed its way into contention as a major social platform. As expected, this has led to huge interest from marketers eager to… more ›

• An ESPN Commercial Hints at Advertising’s Deepfake Future

  April 28, 2020

  With the pandemic having shut down production, companies are asking ad agencies to create commercials made up of digitally altered footage. https://www.nytimes.com/2020/04/22/business/media/espn-kenny-mayne-state-farm-commercial.html more ›

• How Facebook Works for Trump

  April 19, 2020

  Donald Trump won the presidency by using the social network’s advertising machinery in exactly the way the company wanted. He’s poised to do it again. Updated on April 18 at… more ›

• One year inside Trump’s monumental Facebook campaign

  January 30, 2020

  A Guardian investigation of 218,100 ads reveals how the campaign’s sophisticated social media machine targets conservative voters by in San Francisco As the Democratic candidates for president spent 2019 battling… more ›

• The 5-minute design brief

  August 18, 2019

  My goal here is to suggest a better way to write a design brief. By better, I mean, can we ask questions that will give us a better outcome. Five… more ›

• How to Run an Empathy & User Journey Mapping Workshop

  August 18, 2019

  This article will teach you two popular design workshop techniques: empathy mapping and user journey mapping. Empathy mapping is a way to characterise your target users in order to make… more ›