Tag: marketing

• Instagram users can now buy influencer looks. Eva Chen explains why

  July 8, 2019

  It’s been four years since Eva Chen left magazine publishing to become director of fashion partnerships at Instagram, and now it’s adding a feature Chen wanted even before her tenure… more ›

• When your project isn’t making money

  May 3, 2019

  It might be that you’re losing money on every sale (Which means that each and every item you sell, every service you perform, costs you money. Bigger won’t make you… more ›

• The frantic, unprecedented race to save 700,000 NSFW Tumblrs for posterity

  April 4, 2019

  GeoCities, Vine, Friendster–communities live, thrive, and often die on the net. But the two-week timeframe in which content will disappear from Tumblr is unprecedented, says Jason Scott. https://www.fastcompany.com/90279321/the-frantic-unprecedented-race-to-save-700000-nsfw-tumblr-for-posterity more ›

• You can’t be heard if you don’t listen

  April 4, 2019

  We’re now seeing merchandising move from a differentiator to just another input. It’s no longer about talking, but listening. https://loosethreads.com/thearchive/2017/05/30/mickey-drexler-and-the-death-of-a-supply-driven-world/ more ›

• How Louis Vuitton Upped Its Digital Game in China

  April 1, 2019

  From cutting prices on the mainland to extending its e-commerce reach across China, French powerhouse Louis Vuitton has been aggressively upgrading its offerings for Chinese consumers in recent weeks. As… more ›

• Stores get smart about AI

  March 18, 2019

    From personalised recommendations to targeted newsletter offers, artificial intelligence is a bedrock of e-commerce. Key takeaways: https://www.voguebusiness.com/technology/artificial-intelligence-physical-stores-kering-nike-alibaba more ›

• Status as a Service (StaaS)

  March 11, 2019

  Editor’s Note 1: I have no editor. Editor’s Note 2: I would like to assure new subscribers to this blog that most my posts are not as long as this… more ›

• Embracing externalities

  March 8, 2019

  The world is better because industrialism made it better. The world is worse because industrialism made it worse. https://seths.blog/2019/03/embracing-externalities/ more ›

• Four Key Product Principles from WeChat’s Creator 

  March 8, 2019

  Throughout China, Allen Zhang is known as the “father of WeChat”. Zhang’s public persona has much the same cultural importance and weight as the American legacy of Steve Jobs. https://a16z.com/2019/02/05/allen-zhang-wechat-product-principles/ more ›

• The GaryVee Content Model

  December 26, 2018

  The GaryVee Content Model Upcoming SlideShare Loading in …5 × The GaryVee Content Model 1 THE GARYVEE CONTENT MODEL HOW I MAKE 30+ PIECES OF CONTENT FROM A SINGLE KEYNOTE… more ›