Tag: marketing

• How To Create UX Personas

  August 18, 2019

  A persona is a representation of a type of customer. Personas answer the question, “Who are we designing for?” and they help to align strategy and goals to specific user… more ›

• Strategy

  July 20, 2019

  I’ve spent 25 years thinking about what happens when organisations and services meet the internet. Someone doing due dilligence on a company I advise called me on that claim recently,… more ›

• Readers, Families, Users and Mobs

  July 8, 2019

  Theo Wangemann (center), phonograph recording in Edison Laboratory Music Room, circa May 1905. NPS image 29-430-003. (Credit: National Park Service) Who do I think you are? When I sit down… more ›

• Instagram users can now buy influencer looks. Eva Chen explains why

  July 8, 2019

  It’s been four years since Eva Chen left magazine publishing to become director of fashion partnerships at Instagram, and now it’s adding a feature Chen wanted even before her tenure… more ›

• When your project isn’t making money

  May 3, 2019

  It might be that you’re losing money on every sale (Which means that each and every item you sell, every service you perform, costs you money. Bigger won’t make you… more ›

• The frantic, unprecedented race to save 700,000 NSFW Tumblrs for posterity

  April 4, 2019

  GeoCities, Vine, Friendster–communities live, thrive, and often die on the net. But the two-week timeframe in which content will disappear from Tumblr is unprecedented, says Jason Scott. https://www.fastcompany.com/90279321/the-frantic-unprecedented-race-to-save-700000-nsfw-tumblr-for-posterity more ›

• You can’t be heard if you don’t listen

  April 4, 2019

  We’re now seeing merchandising move from a differentiator to just another input. It’s no longer about talking, but listening. https://loosethreads.com/thearchive/2017/05/30/mickey-drexler-and-the-death-of-a-supply-driven-world/ more ›

• How Louis Vuitton Upped Its Digital Game in China

  April 1, 2019

  From cutting prices on the mainland to extending its e-commerce reach across China, French powerhouse Louis Vuitton has been aggressively upgrading its offerings for Chinese consumers in recent weeks. As… more ›

• Stores get smart about AI

  March 18, 2019

    From personalised recommendations to targeted newsletter offers, artificial intelligence is a bedrock of e-commerce. Key takeaways: https://www.voguebusiness.com/technology/artificial-intelligence-physical-stores-kering-nike-alibaba more ›

• Status as a Service (StaaS)

  March 11, 2019

  Editor’s Note 1: I have no editor. Editor’s Note 2: I would like to assure new subscribers to this blog that most my posts are not as long as this… more ›