Tag: marketing
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The go-big mentality speaks to a few trends in hospitality. The category is trying to recapture the interest of consumers who are eager to get out into the world amid… more ›
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When Mailchimp recently agreed to be acquired by Intuit for $12 billion, we noted how it was the richest sale ever of a private bootstrapped company. Now we know more… more ›
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Many brands try to cut-through the cacophony of communication by deliberately asking as little as possible from their intended recipient. John Harrison, Managing Partner at BBH London, argues that the… more ›
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If you make your living as an influencer on TikTok, Instagram, Twitch, or any other social media platform, you will soon have union protection. SAG-AFTRA has announced a new influencer agreement, which… more ›
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You fish where the fish are. As a business – an advertiser – there is an upcoming need to reach people in spaces that currently do not allow for gathering… more ›
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Back in 2003, I wrote this rather bombastic “screed” about life as an individual journalist-entrepreneur, then a year into my journey on solo media entrepreneur life back then through paidContent.org… more ›
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One would not normally draw a connection from a company like Largan Precision (TPE:3008), a small Taiwanese component supplier, to the publishing industry. https://stratechery.com/2014/publishers-smiling-curve/ more ›
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Scrolling through Instagram today, you’ll find countless photos of glamorous bloggers posing with colourful bank cards, discussing “financial wellness” and “savvier spending” between sips of their cappuccinos. That’s because it’s… more ›