Tag: marketing

• WGSN By Ascential

  April 14, 2020

  Ut sit amet nibh eget leo scelerisque ornare. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Praesent sagittis, mauris eu aliquam varius, augue risus consequat… more ›

• Tikked off: What happens when TikTok fame fades

  February 29, 2020

  As he was entering his junior year of high school last August, 16-year-old Sam Benarroch had about 166,000 followers on TikTok. It wasn’t the sort of following that regularly turned… more ›

• Shopify, the e-commerce company that’s coming for Amazon

  January 28, 2020

  When YouTube stars and fashion influencers Jeffree Star and Shane Dawson announced a limited-edition makeup collaboration in fall 2019, the potential for the sale to set records wasn’t hyperbole. https://www.vox.com/the-goods/2020/1/23/21075314/shopify-ecommerce-jeffree-star-shane-dawson-kylie-jenner-allbirds more ›

• The Future of Influencer Marketing Is in China

  January 13, 2020

  China’s influencer marketing industry is three to five years ahead of the rest of the world. The advanced functionality and integration of social media, e-commerce, and digital payment in China… more ›

• e-Conomy SEA 2019: Swipe up and to the right: Southeast Asia’s $100 billion internet economy

  November 11, 2019

  Companies are switching their focus from acquiring new customers to driving engagement. Their goal is to convince users to stay on their platforms for longer, in the belief that purchases… more ›

• Why Goyard Remains Fashion’s Most Mysterious Luxury Brand

  September 15, 2019

  In 1854, Louis Vuitton was founded in Paris. Thanks in large part to its popular LV monogram, it eventually became the world’s most valuable luxury brand, with more than 460… more ›

• And for His Next Act, Ev Williams Will Fix the Internet

  September 9, 2019

  For years, Ev Williams was saddled with doubts. As a co-founder of Blogger and Twitter and, more recently, as the chief executive of the digital publishing platform Medium, Mr. Williams… more ›

• How To Create UX Personas

  August 18, 2019

  A persona is a representation of a type of customer. Personas answer the question, “Who are we designing for?” and they help to align strategy and goals to specific user… more ›

• Strategy

  July 20, 2019

  I’ve spent 25 years thinking about what happens when organisations and services meet the internet. Someone doing due dilligence on a company I advise called me on that claim recently,… more ›

• Readers, Families, Users and Mobs

  July 8, 2019

  Theo Wangemann (center), phonograph recording in Edison Laboratory Music Room, circa May 1905. NPS image 29-430-003. (Credit: National Park Service) Who do I think you are? When I sit down… more ›