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Watch Brands Borrow Some of Music’s Cool

In 2022, when Mark Ronson, the Grammy- and Oscar-winning D.J., songwriter and super-producer, became a brand ambassador for the Swiss watchmaker Audemars Piguet (A.P.), there was an element of kismet to the partnership. “I know about A.P. through music,” Mr.

https://www.nytimes.com/2023/08/09/fashion/watches-music-audemars-piguet.html