Tag: vr

• Magic Leap and Google are entering into a partnership to advance the potential of XR technologies

  June 4, 2024

  Magic Leap announces a multi-faceted, strategic technology partnership with Google. The companies will combine Magic Leap Augmented Reality (AR) expertise and optics leadership with Google’s technology platforms to collaborate on… more ›

• VR Art Exhibition

  May 29, 2024

  The rapid advancement of digitalisation is expanding the way we explore art by creating new virtual spaces in which artistic works can be experienced digitally, alongside analogue ones. With virtual… more ›

• Vision Pro is an over-engineered “devkit” // Hardware bleeds genius & audacity but software story is disheartening // What we got wrong at Oculus that Apple got right // Why Meta could finally have its Android moment

  March 30, 2024

  Friends and colleagues have been asking me to share my perspective on the Apple Vision Pro as a product. Inspired by my dear friend Matt Mullenweg’s 40th post, I decided… more ›

• Living in the Future

  December 18, 2023

  Making long-term bets on emerging technologies isn’t easy. It’s not guaranteed to work, and it’s certainly not cheap. It’s also one of the most valuable things a technology company can… more ›

• Neal Stephenson on The Future of the Metaverse

  October 16, 2023

  When Neal Stephenson coined “the metaverse” three decades ago, his book Snow Crash was found on the shelves of “science fiction”. While the book remains in that category, many of… more ›

• Exclusive: How Apple inspired creators to take a risk on its $3,500 Vision Pro

  September 4, 2023

  Apple’s Vision Pro headset hasn’t launched yet, but already it’s become one of the most hotly debated devices on the planet. Whether you think it’s the most exciting gadget in… more ›

• Why VR/AR Gets Farther Away as It Comes Into Focus

  January 26, 2023

  The examples listed above are technically impressive, meaningful, and better than ever . But the future was supposed to have arrived by now. In 2023, it’s difficult to say that… more ›

• Microsoft Combat Goggles Win First US Army Approval for Delivery

  September 4, 2022

  Microsoft’s Integrated Visual Augmentation System, or IVAS, is expected to provide a “heads-up display” for U.S. ground forces, similar to those for fighter pilots. The system — a customized version… more ›

• The overworked humans behind China’s virtual influencers

  August 8, 2022

  Over the past decade, entertainment companies in China and Japan have increasingly invested in developing virtual talent: pop stars that appear on stage via hologram, animated personalities who livestream themselves playing games and… more ›

• KOLs Are Dead. Long Live the Virtual Influencer

  August 8, 2022

  Luxury brands have long used influencers or key opinion leaders (KOLs) to get into the hearts, minds, and ultimately digital wallets of young Chinese consumers. Influencers, particularly those who enjoy… more ›