Keily Blair is the chief executive of OnlyFans, an online platform where sex workers, sports stars and celebrities sell subscriptions for access to images and personalised content. It was founded by Tim Stokely and his father Guy in 2016 but sold two years later to Leonid Radvinsky, a Ukrainian-American entrepreneur and owner of porn sites. Blair joined the London-based company in January 2022 as chief strategy and operations officer. She secured the top job in July 2023, taking over from Ami Gan, who had been in post for 18 months.
Payments made on the platform, which was founded in 2016, reached $5.6bn in 2022, with more than 3.1mn creators on its books and 238.8mn fans. OnlyFans takes a fifth of payments generated on the site. The company has been scaling up its trust and safety measures, driven in part by the UK’s Online Safety Act, which forces adult sites to verify the age of its users through technologies like facial scanning or by cross-referencing with banks.
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