Your dashboards are lying. Attribution is dead. Marketing is now a black box – and if you’re forgettable, you’re finished.
What used to be a competition for visibility is becoming a battle for inclusion.
We used to publish content to earn clicks. Now we publish signals in the hope of being cited, referenced, or trusted by a system that never tells us how it thinks.
That shift severs the connection between what we create and what we can see. It leaves us without feedback, without attribution, without certainty.
https://www.jonoalderson.com/conjecture/everything-is-now-opaque/