It’s possible, of course, to read ‘manifesting’ as yet another vaguely spiritual wellness trend, up there with sage cleansing or lighting votive candles with Ruth Bader Ginsburg’s face on them. But to do so would be to ignore the increasingly visible intersection of occult and magical practices and internet subcultures. As our technology has grown ever more powerful, our control over nature seemingly ever more absolute, the discursive subculture of the internet has gotten, well, ever more weird.
The canny reader may note that magic as I’ve defined it sounds an awful lot like technology, given a somewhat spiritualised sheen. This is no coincidence. The story of modernity and, in particular, the story of the quixotic founders of our early internet (equal parts hacker swagger and utopian hippy counterculture) is inextricable from the story of the development and proliferation of the Western esoteric tradition and its transformation from, essentially, a niche cult of court scientists and civil servants into one of the most influential yet least recognised forces acting upon contemporary life.
https://aeon.co/essays/how-the-internet-became-the-modern-purveyor-of-ancient-magic