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Assessing the direct impact of the UK arts sector

People in the United Kingdom engage with the arts on a massive scale. A 2023 survey by DCMS found that some 91 percent of UK adults had done so at least once, in one way or another, during the previous 12 months.

https://www.mckinsey.com/uk/our-insights/assessing-the-direct-impact-of-the-uk-arts-sector