A newsletter about Pop Culture, Software Studies, Business Strategy, Media Platforms, Algorithmic Management, Game Design, and everything in between.

About

The Blind Machine is brought to you by the good people at chumbo, a contemporary art gallery.

The website has been online since 2015, a semi-automated collection of good links about almost everything. The newsletter began in 2018, then 2020, and again in 2024.

The work is in progress and it’s written by Yuri Lopes Pereira.

You should subscribe.




Black-ops branding went two layers deep right around the time retargeting ads got too pushy for the cool kids. The disappearing trademarks lost a big chunk of paid audiences at first, shares dipped. Big-time, old school money got worried, threatened to sue. It was only after the dark-data reports started making the rounds that everyone got wise and happy about the new strategy.
The kids were alright.