If there’s one thing I’d hoped people had learned going into the next four years of Donald Trump as president, it’s that spending lots of time online posting about what people in power are saying and doing is not going to accomplish anything. If anything, it’s exactly what they want.
Cross’ book contains a meticulous catalog of social media sins which many people who follow and care about current events are probably guilty of—myself very much included. She documents how tech platforms encourage us, through their design affordances, to post and seethe and doomscroll into the void, always reacting and never acting.
But perhaps the greatest of these sins is convincing ourselves that posting is a form of political activism, when it is at best a coping mechanism—an individualist solution to problems that can only be solved by collective action. This, says Cross, is the primary way tech platforms atomize and alienate us, creating “a solipsism that says you are the main protagonist in a sea of NPCs.”
“Everything on social media is designed to make you think like that,” said Cross. “It’s all about you—your feed, your network, your friends.”
https://www.404media.co/you-cant-post-your-way-out-of-fascism/