A child does not understand why something is a single feature – not subject to replication, aggregation, and convergence. The young recognize no boundary between systems and applications, and they will respect no mediocrity in your product design. The default expectation is that the one machine must subsume all irrelevant qualities, that it must discipline every subordinate apparatus and include them in a larger, far more comprehensive and efficient cybernetic framework: no brand shall prosper.
The stage is now set for the next world order to emerge. Devout engineers, impatient investors, tired politicians, connected scientists, an unlikely and unpredictable public sphere – the peculiar alliance that will help bring to the fore this century’s deepest trends. Culture conspires against itself.
Against all odds, the lights come on, and we are back together.