In a famous scene in the 1967 movie The Graduate, a family friend takes aside Dustin Hoffman’s character, Benjamin Braddock, and whispers in a conspiratorial tone “Plastics. There’s a great future in plastics.” It’s seems quaint today, but back then plastics really were new and exciting.
https://www.digitaltonto.com/2018/why-the-future-isnt-digital/