Why do we buy into ‘stealth wealth’ and the class who wear it?

As I gazed upon another loving photo of a £1,000 cashmere sweater (this one by an Italian luxury brand nicknamed “Uniqlo for billionaires” and worn by Gwyneth Paltrow during her recent skiing trial), I started to feel a little ill. Not sick, exactly.

https://www.theguardian.com/fashion/2023/apr/30/eva-wiseman-why-do-we-buy-into-stealth-wealth-and-the-class-who-wear-it