As Ug artists become some of the biggest names around and labels increasingly haunt Reddit forums in search of new markets, we investigate how the digital age has transformed one of music’s oldest debates: the underground vs the mainstream
What does it mean to be ‘underground’ in 2026? | Dazed
algorithmic tastemakers, cultural capitalism, digital cultures, DIY empire-building, glitch aesthetics, marketing, music industry, p, post-genre identities, trends, underground