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It's in your TV shows. It's in the ads you watch. It's in your TikToks. Sync music is everywhere, and it's changing the music industry.
This episode was produced by Ariana Aspuru, edited by Amina Al-Sadi, fact-checked by Gabriel Dunatov, engineered by Patrick Boyd and David Tatasciore, and hosted by Sean Rameswaram.
Zara Larsson performing during the Grammy Awards this year. Photo by Matt Winkelmeyer/Getty Images for The Recording Academy.
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April 17, 2026