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They See It. They Like It. They Want It. They Rent It.

Owning nothing is now a luxury, thanks to a number of subscription start-ups. Many young American urbanites have resigned themselves to a life of non-ownership, abandoning the dream of their parents and grandparents and great-grandparents before them, often out of financial necessity.

https://www.nytimes.com/2019/06/08/style/rent-subscription-clothing-furniture.html