Data work—creating or refining the raw material at the heart of AI— is not new in India. The economy that did so much to turn call centers and garment factories into engines of productivity at the end of the 20th century has quietly been doing the same with data work in the 21st. And, like its predecessors, the industry is once again dominated by labor arbitrage companies, which pay wages close to the legal minimum even as they sell data to foreign clients for a hefty mark-up. The AI data sector, worth over $2 billion globally in 2022, is projected to rise in value to $17 billion by 2030. Little of that money has flowed down to data workers in India, Kenya, and the Philippines.
These conditions may cause harms far beyond the lives of individual workers. “We’re talking about systems that are impacting our whole society, and workers who make those systems more reliable and less biased,” says Jonas Valente, an expert in digital work platforms at Oxford University’s Internet Institute. “If you have workers with basic rights who are more empowered, I believe that the outcome—the technological system—will have a better quality as well.”