Maria Claudia Sanarelli grew up with yarns. She made bracelets from them, played hide-and-seek games inside the stockroom, and built castles with empty boxes on the parking lot.
Fashion people are frequently defensive when it comes to explaining their world to outsiders. Back in 1899, the American economist and sociologist Thorstein Veblen coined the term ‘conspicuous consumption’, naming the way fashion served to display one’s status and accomplishments. The hangover from that one-dimensional definition lingers still, a sense that fashion is about showing off – silly, immature, fundamentally irrelevant.
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