What does the future of streaming look like now that advertising has become central to the business?
Recorded live at Cannes Lions, Ankler Media CEO and Editor-in-Chief Janice Min sits down with Amy Reinhard, President of Advertising at Netflix, for a conversation about the next phase of streaming. They discuss Netflix’s growing advertising business, how marketers are thinking about premium video, evolving viewer behavior, measurement, live programming, and the opportunities ahead for brands on the world’s largest streaming platform.
Whether you’re in entertainment, advertising or media, this conversation offers an inside look at where the streaming business is headed.
Chapters
00:00 Introduction
01:15 Netflix’s advertising strategy
04:20 How streaming is changing for marketers
07:10 Premium audiences and measurement
10:05 Live events, sports and appointment viewing
13:20 Helping brands connect with audiences
16:30 The future of Netflix advertising
19:10 Audience Q&A and closing remarks
For more entertainment industry conversations from Cannes Lions, subscribe to The Ankler.
—