Tag: influence

• China Targets Big Tech’s Algorithms as Crackdown Persists

  April 12, 2022

  China kicked off a formal campaign to rein in the potential abuse of algorithms by internet giants from ByteDance Ltd. to Tencent Holdings Ltd., taking aim at the way social… more ›

• The Chinese content farms behind Factory TikTok

  June 27, 2021

  It’s hard to describe Factory TikTok as just one type of video, but each clip — in its own way — offers a strange glimpse into how mundane objects are… more ›

• China’s livestream queen makes nice with Beijing

  June 13, 2021

  Huang Wei tried to break into China’s showbiz in the mid-2000s. It didn’t work out. Fifteen years later, Huang, now 36, is a household name. Now known as Viya, Huang… more ›

• With Gay Burger, the pop-up model got an influencer twist

  May 16, 2021

  Within a few days, Gay Burger’s viral moment passed. Now, the brand is no longer operational. Its brief peak resembled the product drop approach of a big brand like Supreme,… more ›

• Getting political is becoming profitable for influencers in Peru

  April 6, 2021

  “I am rather lucky that brands are all about ‘disruptive’ influencers now. They have embraced my political positions, even if they are controversial,” she tells Rest of World, careful to ironically… more ›

• “Fake Famous” and the Tedium of Influencer Culture

  February 28, 2021

  These people have come to L.A., he explains, not to break from the hustle of everyday life, by relaxing and “taking in the sparkle of Tinseltown.” Rather, they are there… more ›

• SAG-AFTRA Approves New Influencer Agreement

  February 12, 2021

  If you make your living as an influencer on TikTok, Instagram, Twitch, or any other social media platform, you will soon have union protection. SAG-AFTRA has announced a new influencer agreement, which… more ›

• Post-global

  January 27, 2021

  The power to direct the thinking or behavior of others, usually indirectly, is called influence. Authority, clout, credit, heft or leverage are some of its oblique synonyms. more ›

• IRA in Ghana: Double Deceit

  March 16, 2020

  Russian operation linked to former IRA associates employed social media users in Ghana to target black communities in the US On March 12, 2020, CNN, Twitter, Facebook, Graphika, and two… more ›

• The Future of Influencer Marketing Is in China

  January 13, 2020

  China’s influencer marketing industry is three to five years ahead of the rest of the world. The advanced functionality and integration of social media, e-commerce, and digital payment in China… more ›