Tag: ecommerce

• What the four forces can teach us about the user onboarding experience

  August 18, 2019

  A great onboarding experience is one that proves to new users that your product will help them do the job that they want. To put it another way, the ideal… more ›

• These are the shady tricks shopping sites use to get your money and info

  August 17, 2019

  Shopping websites have ways of getting you to do what they want, and the sneakiest design and interface tricks they use are known as “dark patterns. https://qz.com/1657890/this-is-how-shopping-sites-trick-you-for-money-and-info/ more ›

• Father Doesn’t Know Best: The Unlikely Rise Of Turkey’s E-Commerce Queen

  July 14, 2019

  On a cold winter morning, Hanzade Dogan-Boyner rushes into her office on the fourth floor of the Trump Towers in Istanbul, overlooking the historic city’s skyline. https://www.forbes.com/sites/nathanvardi/2019/07/11/father-doesnt-know-best-the-unlikely-rise-of-turkeys-e-commerce-queen/ more ›

• The Man Who’s Going to Save Your Neighborhood Grocery Store

  July 8, 2019

  In 2014, Rich Niemann, president and CEO of the Midwestern grocery company Niemann Foods, made the most important phone call of his career. He dialed the Los Angeles office of… more ›

• Instagram users can now buy influencer looks. Eva Chen explains why

  July 8, 2019

  It’s been four years since Eva Chen left magazine publishing to become director of fashion partnerships at Instagram, and now it’s adding a feature Chen wanted even before her tenure… more ›

• Yoox Net-a-Porter CEO: “We sit on a gold mine of data”

  July 8, 2019

  Almost 20 years after founding Yoox as an off-price e-tailer, and four years after a merger with Net-a-Porter that culminated last year with a €2. https://www.voguebusiness.com/companies/yoox-net-a-porter-ceo-federico-marchetti-ynap more ›

• Bonsai Brands

  July 2, 2019

  The energy in the DTC sector is undeniable. In just about every vertical we see new businesses taking advantage of the evaporation of friction in launching an ecommerce brand. With… more ›

• Keeping Up with the Daigous: an Industry in Flux

  May 6, 2019

  Daigous, China’s personal shoppers who specialize in importing lower-priced luxury goods from the West, are witnessing a period of turmoil within their niche profession. https://jingdaily.com/daigous-industry-flux/ more ›

• You can’t be heard if you don’t listen

  April 4, 2019

  We’re now seeing merchandising move from a differentiator to just another input. It’s no longer about talking, but listening. https://loosethreads.com/thearchive/2017/05/30/mickey-drexler-and-the-death-of-a-supply-driven-world/ more ›

• LVMH Digital Czar on China, Sales and the New Definitions of Luxury

  April 1, 2019

  When Ian Rogers was appointed the new chief digital officer of LVMH Moët Hennessy Louis Vuitton in October 2015, it was big news to both the tech world and luxury brands.… more ›