Tag: digital marketing

• Marketing’s New Middleman: AI Agents

  April 25, 2025

  Buyers increasingly rely on search powered by generative artificial intelligence to guide their purchase journeys. https://www.bain.com/insights/marketings-new-middleman-ai-agents/ more ›

• Marketing Beyond with Alan B. Hart: 3: Transforming marketing with 3D spatial data: Insights from Tom Klein, CMO at Matterport

  February 19, 2025

  Listen: https://ift.tt/RzLN01U Tom Klein is the Chief Marketing Officer at Matterport. He brings more than 20 years of experience spearheading marketing efforts for some of the world’s leading brands and… more ›

• Mixed Signals from Semafor Media: How the Creator Economy Has Transformed Advertising

  January 24, 2025

  Listen: https://ift.tt/H53eLYN This week, we look at digital fragmentation through the eyes of a transformed marketing industry – because to really see where media is headed, you have to follow the… more ›

• The Future of Influencer Marketing Is in China

  January 13, 2020

  China’s influencer marketing industry is three to five years ahead of the rest of the world. The advanced functionality and integration of social media, e-commerce, and digital payment in China… more ›

• Instagram users can now buy influencer looks. Eva Chen explains why

  July 8, 2019

  It’s been four years since Eva Chen left magazine publishing to become director of fashion partnerships at Instagram, and now it’s adding a feature Chen wanted even before her tenure… more ›