Tag: business
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A persona is a representation of a type of customer. Personas answer the question, “Who are we designing for?” and they help to align strategy and goals to specific user… more ›
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Shopping websites have ways of getting you to do what they want, and the sneakiest design and interface tricks they use are known as “dark patterns. https://qz.com/1657890/this-is-how-shopping-sites-trick-you-for-money-and-info/ more ›
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Last year, I met the excellent Russell Davies to ask his advice on how to create a strategy. Russell was the Director of Strategy at the Government Digital Service while… more ›
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On a cold winter morning, Hanzade Dogan-Boyner rushes into her office on the fourth floor of the Trump Towers in Istanbul, overlooking the historic city’s skyline. https://www.forbes.com/sites/nathanvardi/2019/07/11/father-doesnt-know-best-the-unlikely-rise-of-turkeys-e-commerce-queen/ more ›
