Tag: business
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A great onboarding experience is one that proves to new users that your product will help them do the job that they want. To put it another way, the ideal… more ›
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This is just one of many color-related phrases that Pressman, who serves as the vice president of the Pantone Color Institute, repeats like mantras: red is passion and energy; blue… more ›
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My goal here is to suggest a better way to write a design brief. By better, I mean, can we ask questions that will give us a better outcome. Five… more ›
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A persona is a representation of a type of customer. Personas answer the question, “Who are we designing for?” and they help to align strategy and goals to specific user… more ›
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Shopping websites have ways of getting you to do what they want, and the sneakiest design and interface tricks they use are known as “dark patterns. https://qz.com/1657890/this-is-how-shopping-sites-trick-you-for-money-and-info/ more ›
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Last year, I met the excellent Russell Davies to ask his advice on how to create a strategy. Russell was the Director of Strategy at the Government Digital Service while… more ›