Tag: business strategy

• The new marketing war isn’t for clicks – it’s for memory

  July 12, 2025

  Everything is now opaque. Here’s why marketers must shift from chasing visibility to shaping the signals models remember and infer from. https://searchengineland.com/new-marketing-war-memory-458326 more ›

• What we might become: a topology of sharing

  July 10, 2025

  This series of articles explores organisation-external communications, how to engage the world out there to impact how your peers and colleagues think and act, and how this process shapes our… more ›

• Scale AI’s Alexandr Wang Brings Meta His Extensive Competitor Knowledge

  June 23, 2025

  Scale AI co-founder Alexandr Wang is such an enthusiastic networker that his former roommate — OpenAI Chief Executive Officer Sam Altman — once jokingly told him to tone it down… more ›

• Coatue’s 2025 EMW Conference

  June 21, 2025

  https://www.coatue.com/blog/company-update/coatues-2025-emw-conference more ›

• State of Digital 2025 | LUMA Partners

  June 8, 2025

  LUMA presented our State of Digital 2025 at our annual executive summit DMS BY LUMA. The presentation covers the current state of the market and three https://lumapartners.com/presentations/state-of-digital-2025/ more ›

• Why Microsoft has created its own print magazine

  June 5, 2025

  Microsoft has created its own print magazine, named Signal. It’s a reaction to the digital noise and ephemeral content. https://www.theverge.com/notepad-microsoft-newsletter/680371/microsoft-signal-magazine-interview-notepad?utm_content=bufferb6055&utm_medium=social&utm_source=facebook.com&utm_campaign=buffer more ›

• How Zyn Conquered the American Mouth

  February 9, 2025

  Why did Swedish nicotine pouches become a generation’s go-to fix for blasting through long work days and longer nights out? https://www.gq.com/story/how-zyn-conquered-the-american-mouth more ›

• ‘Unfathomable’: How This Stunning Luka Doncic-Anthony Davis Trade Came Together

  February 9, 2025

  The most shocking trade in NBA history began with a secret meeting in a coffee shop in Dallas – and was fueled by a 20-year history with Kobe Bryant. https://www.espn.com/nba/story/_/id/43676830/how-stunning-luka-doncic-anthony-davis-trade-came-together-los-angeles-lakers-dallas-mavericks more ›

• Quality is a Serious Problem

  January 20, 2025

    A shift is underway across media. It’s happening on YouTube and Reels, Roblox and Fortnite, Soundcloud and Spotify and here, on Substack. On these platforms—across video, gaming, music and… more ›

• The Ghosts in the Machine

  December 21, 2024

  Spotify’s plot against musicians. https://harpers.org/archive/2025/01/the-ghosts-in-the-machine-liz-pelly-spotify-musicians/ more ›