Tag: business models

• KOLs Are Dead. Long Live the Virtual Influencer

  August 8, 2022

  Luxury brands have long used influencers or key opinion leaders (KOLs) to get into the hearts, minds, and ultimately digital wallets of young Chinese consumers. Influencers, particularly those who enjoy… more ›

• Algorithmic fame

  August 8, 2022

  Social influence rests on the fact that, when faced with abundance of choice, we habitually rely on others to know what to buy, read, wear, or listen to. When these… more ›

• The Uncertain Rhythms Of Life For China’s Migrant “Bosses”

  August 6, 2022

  GUANGZHOU, China — As I walked through the narrow alleyways of the garment district here in China’s third-largest city one afternoon, I saw a woman I’ll call Wong Yip sitting beside… more ›

• The Orient Express Is Resuming Its Legendary Journeys From Paris—and It’s More Glamorous Than Ever

  August 6, 2022

  The train that forever changed luxury travel almost 140 years ago—it debuted on October 4, 1883—is being brought back to life by French hospitality group Accor, which uses the Orient… more ›

• Meta Hires ‘Nope’ Star Keke Palmer to Try to Explain the Metaverse

  August 6, 2022

  Keke Palmer’s next role after starring in Jordan Peele’s sci-fi/Western horror film “Nope”: Hosting Meta’s “Are We There Yet?” — a video series hyping the “boundless possibilities” of the tech… more ›

• Cheatsheet: What you need to know about influencer fraud

  August 6, 2022

  Influencer marketing fraud is a growing problem in an industry valued at over $1 billion. Influencers — essentially social media stars with large followings — are attractive to marketers for the… more ›

• A day in the life of a Chinese robotaxi driver

  August 6, 2022

  When Liu Yang started his current job, he found it hard to go back to driving his own car: “I instinctively went for the passenger seat. https://www.technologyreview.com/2022/07/27/1056472/life-of-chinese-robotaxi-driver/ more ›

• The End of Social Media

  August 5, 2022

  Last week, Meta announced that the Facebook newsfeed would be shifting towards an algorithmic, recommendation-based model of content distribution. Platforms like the massively popular (and still growing) TikTok and YouTube put far… more ›

• Old thinking will break your brain.

  August 5, 2022

  You’re not ready for what’s coming. You’re also not alone in your unreadiness. https://alexsteffen.substack.com/p/old-thinking-will-break-your-brain more ›

• ‘An engine for the imagination’: the rise of AI image generators

  August 4, 2022

  If you buy something from a Verge link, Vox Media may earn a commission. See our ethics statement. AI-generated artwork is quietly beginning to reshape culture. https://www.theverge.com/2022/8/2/23287173/ai-image-generation-art-midjourney-multiverse-interview-david-holz more ›