Tag: branding

• Virgil Abloh: the red-hot renaissance man shaking up fashion

  June 30, 2019

  On an early summer’s evening on the outskirts of Basel – a city almost certainly in Switzerland, but sometimes in France and occasionally Germany – hundreds of well-heeled men and… more ›

• Branding a movement: Extinction Rebellion

  June 20, 2019

  Campaigners have issued three core demands to the government: to “tell the truth about climate change”; to reduce carbon emissions to zero by 2025; and to create a citizens’ assembly… more ›

• How Pornhub Went From Free Porn Paradise to Respectable Lifestyle Brand

  May 18, 2019

  Since first launching in 2007, Pornhub has swelled and expanded, rising up the internet rankings like a morning hard-on saluting the new dawn. https://www.highsnobiety.com/p/pornhub-merch-fashion-brand/ more ›

• Analytics are reshaping fashion’s old-school instincts

  February 14, 2019

  When Detroit-based luxury goods brand Shinola began working on its new Vinton watch, the team designed with a woman in mind, but testing the product through analytics platform MakerSights, which… more ›

• Peter Saville: How to rebrand a fashion label

  February 5, 2019

  In late 2018, a graphic charting the evolution of luxury typefaces went mildly viral. They demonstrated a growing homogeneity in visual culture, as brands from across the spectrum – from… more ›

• Mickey Drexler and the death of a supply-driven…

  April 23, 2018

  Mickey Drexler and the death of a supply-driven world » J.Crew’s Mickey Drexler Confesses: I Underestimated How Tech Would Upend Retail read the headline of a big feature in the… more ›

• hellish-daddy: WEST COAST

  August 18, 2016

  hellish-daddy: WEST COAST more ›

• Luxury brands also use the visibility of a few…

  July 19, 2016

  “Luxury brands also use the visibility of a few iconic, expensive products to create a sense of prestige for their real money-makers, cheaper accessories like sunglasses or lipstick.” – Reign, Supreme more ›