Tag: augmentation

• Introducing Amazon Salon

  April 27, 2021

  Today, Amazon is announcing the launch of Amazon Salon, a new salon where customers can experience the best in hair care and styling. At Amazon Salon, customers will be able… more ›

• Before AR glasses, prepare to be immersed in sound

  January 1, 2021

  Welcome to Next Up, the newest member of Protocol’s growing family of newsletters. https://www.protocol.com/newsletters/next-up/immersive-sound-facebook-apple-bose more ›

• Magic Leap’s $2.6 billion bait and switch

  April 28, 2020

  Two years ago I attended an “Innovation in Immersive Storytelling” event at Industrial Light & Magic, featuring the Chief Game Wizard of Magic Leap. I should have known then, from… more ›

• What Would Augment Reality? (1-10)

  June 26, 2019

  As the technology industry buzzes about Augmented Reality (AR) applications and hardware, I thought it would be worthwhile to apply Scott Jenson’s value > pain theorem to AR gear. https://www.lukew.com/ff/entry.asp?1974 more ›