Tag: apple

• Apple’s Heir Apparent Steps Into the Spotlight

  March 23, 2026

  As the company turns 50, the wheels of succession are in motion. John Ternus is likely the next CEO. https://www.bloomberg.com/features/2026-apple-next-ceo/?accessToken=eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJzb3VyY2UiOiJTdWJzY3JpYmVyR2lmdGVkQXJ0aWNsZSIsImlhdCI6MTc3NDIxMzQxMiwiZXhwIjoxNzc0ODE4MjEyLCJhcnRpY2xlSWQiOiJUQ0JKUDZLR1pBSVowMCIsImJjb25uZWN0SWQiOiI4OUM4OTNDMDhGOTQ0NThDQkQwQTQyREY1RDFCOTY0QyJ9.dpjv9oyergjVbfVeuFbDw_MOpSnvFr8EChWJyv_FryA more ›

• Apple TV+ announces “Neuromancer,” new drama based on the multi-award-winning science fiction novel by William Gibson

  June 19, 2025

  Apple TV+ announced it will expand its acclaimed science fiction offering with “Neuromancer” https://www.apple.com/au/tv-pr/news/2024/02/apple-tv-announces-neuromancer-new-drama-based-on-the-multi-award-winning-science-fiction-novel-by-william-gibson/ more ›

• The Illusion of Thinking: Understanding the Strengths and Limitations of Reasoning Models via the Lens of Problem Complexity – Apple Machine Learning Research

  June 13, 2025

  Recent generations of frontier language models have introduced Large Reasoning Models (LRMs) that generate detailed thinking processes… https://machinelearning.apple.com/research/illusion-of-thinking more ›

• 9 Takeaways from the Vision Pro After 6 Months

  August 16, 2024

  Direct allocation may overstate or understate this allocation, though the latter is more likely. XR R&D likely exceeds that on, say, MacBooks or iPads on a dollar-per-patent basis. https://www.matthewball.co/all/applevision2024 more ›

• Apple intelligence and AI maximalism

  June 25, 2024

  No-one outside Apple has really used any Apple Intelligence features yet. It won’t launch until the autumn, in stages, and even then it won’t work on 80 or 90% of… more ›

• Vision Pro is an over-engineered “devkit” // Hardware bleeds genius & audacity but software story is disheartening // What we got wrong at Oculus that Apple got right // Why Meta could finally have its Android moment

  March 30, 2024

  Friends and colleagues have been asking me to share my perspective on the Apple Vision Pro as a product. Inspired by my dear friend Matt Mullenweg’s 40th post, I decided… more ›

• Why Tim Cook Is Going All In on the Apple Vision Pro

  February 1, 2024

  The first time Tim Cook experienced the Apple Vision Pro, it wasn’t called the Apple Vision Pro. It was years ago; maybe six, seven, or even eight. https://www.vanityfair.com/news/tim-cook-apple-vision-pro more ›

• Apple Silicon and the Mac in the Age of AI

  November 14, 2023

  Perhaps unsurprisingly, the vast majority of inquiries I get from investors, founders, and the bulk of our client base from the tech ecosystem is on silicon and AI. https://creativestrategies.com/apple-silicon-and-the-mac-in-the-age-of-ai/ more ›

• Exclusive: How Apple inspired creators to take a risk on its $3,500 Vision Pro

  September 4, 2023

  Apple’s Vision Pro headset hasn’t launched yet, but already it’s become one of the most hotly debated devices on the planet. Whether you think it’s the most exciting gadget in… more ›

• Isn’t That Spatial?

  June 9, 2023

  This millennium, Apple has introduced a string of landmark products: the definitive portable music player, the most popular tablet computer, those ubiquitous wireless earbuds, an iconic lightweight laptop and the… more ›