From personalised recommendations to targeted newsletter offers, artificial intelligence is a bedrock of e-commerce.
Key takeaways:
- A Kering-created algorithm used AI to identify customers who were most likely to respond to personalised marketing efforts.
- In-store identification links a shopper’s digital and physical personas. Using facial recognition, an Alibaba x Guess pilot made personalised product recommendations and saved preferences to customers’ Taobao accounts.
- Algorithms optimise what products should be in stores and where. Levi’s is using AI to improve size availability, and Nike is using geographical and behavioural data from its app to inform store offerings.
https://www.voguebusiness.com/technology/artificial-intelligence-physical-stores-kering-nike-alibaba