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Similarly, if all essential apps and servers are…

“Similarly, if all essential apps and servers are routed through your messaging service, then the underlying OS – whether iOS or Android – is increasingly irrelevant. In fact, I strongly believe this is the future in China in particular, one more reason why Apple is investing so strongly in non-tangible qualities like fashion.”

The State of Consumer Technology at the End of 2014 | stratechery by Ben Thompson