Platforms are hiring gig workers around the world to write steamy romance novels for English-speaking readers.
The emerging web novel industry spans the globe, taking a business model from Asia, assembling a global supply chain of authors in lower-income countries, and paying them to churn out thousands of words a day for English-speaking readers in the West. Rest of World spoke to four current and former employees at these platforms, who described how the art of novel writing is broken down into a formula to be followed: take a popular theme like werewolves, sprinkle it with certain tropes like a forbidden romance, and write as many chapters as you can. Some novels have hundreds of chapters, most ending on a cliffhanger to keep readers engaged and eager to read on.