In the era of online shopping, the retail store is immersive theater
Less than a mile apart, two extravagant new shopping destinations have opened in New York City. One, by Levi’s, sits right in Times Square, surrounded by the area’s flashing screens and rush of pedestrians.
https://qz.com/quartzy/1465334/in-the-era-of-online-shopping-the-retail-store-is-immersive-theater/