The greatest trick the office ever pulled was convincing people it doesn’t exist. Even before Covid, offices were trying hard to pretend they were homes or social spaces — and corporations were trying to pretend they were families or communities.
These trends will intensify. Remote work makes the office even less visible. And flexible work makes the boundaries of the corporation less distinct.
To sum it up, we’re heading to a world in which work is increasingly indistinguishable from leisure, corporations indistinguishable from communities (or group chats), production indistinguishable from consumption, and every person is both an investor and an investment.