Doug Shapiro discussing the implications of GenAI in Hollywood at the MoffettNathanson Media, Internet and Communications Conference on May 14, 2024, with Michael Nathanson and Robert Fishman.
Timestamps
00:00 Presentation
13:02 Why GenAI video is progressing so fast
15:00 Isn’t GenAI an opportunity for the major studios?
17:08 The structural barriers for the studios to adopt GenAI
20:13 Did the strike agreements pave the way for GenAI adoption?
21:14 Is Jeffrey Katzenberg right that GenAI will reduce animation costs by 90%?
23:29 GenAI, power laws in popularity and the effect on top talent
29:03 Disruption likely to come from outside the industry
30:20 What should studios do?
31:50 The value of libraries
33:27 The resilience of music labels and whether this is hopeful for studios
37:42 Why new economic models might incentive talent to embrace AI
39:45 The effect of GenAI on marketing and advertising
41:43 Effect of GenAI on Netflix
The Mediator: https://ift.tt/ZgP4AFk
Videos referenced
Pepperoni Hug Spot: https://www.youtube.com/watch?v=qSewd6Iaj6I
Borrowing Time: https://www.youtube.com/watch?v=WCIsHNQHcKQ&t
Sora demos: https://ift.tt/C0ZknxU
The Mediator posts referenced
With Sora, AI Video Gets Ready for its Close Up: https://ift.tt/bAnZg8M
Is GenAI a Sustaining or Disruptive Innovation in Hollywood?: https://ift.tt/B3LrYCF
What is Scarce When Quality is Abundant: https://ift.tt/Wjynx3C
You Can’t Just Make the Hits: https://ift.tt/5Ue96K0
AI Use Cases in Hollywood: https://ift.tt/Wjynx3C
Power Laws in Culture: https://ift.tt/NGL4t7s