Boxing was the original attention economy – Paul v Joshua is old logic in a louder digital age

Millions will tune in to watch the brash YouTuber get his comeuppance – the fight will likely go on as long as Joshua decides to let it

https://www.theguardian.com/sport/2025/dec/18/boxing-was-the-original-attention-economy-paul-v-joshua-is-old-logic-in-a-louder-digital-age?CMP=Share_AndroidApp_Other